![]() ![]() The EC came out with four guidelines it wanted app stores and developers to follow: Games labeled as "free" shouldn't be misleading about actual costs they shouldn't exhort children to ask their parents to make in-app purchases they should inform users about purchasing practices and not allow purchases without explicit consent and app makers should offer an email address where users can file complaints. ![]() But if you visit the App Store now, that "Free" button now says "Get." This is being done to avoid confusion, and potential litigation, around apps that actually include in-app purchases.Įarlier this year, Google ceased labeling apps as "free" if they included in-app purchases, following a request from the European Commission (EC). It made sense: The app is free to download, after all. ![]() Up until yesterday, when you visited the App Store on iOS and browsed through free apps, the download button on the far right said "Free" in all caps. ![]()
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